Are you able to communicate with your consumers consistently across multiple channels Email ?? SMS ?? Social Media ??
Resolve it with Data Profiling
Emarsys Data Profiling is a data exercise to ensure you’re maximizing customer lifetime value and revenue for your business. You’ll gain insights such as:
- Where can I focus marketing efforts for the best ROI?
- Where are customers falling out of the funnel?
- What product is most successful at converting defecting customers?
- How does winning back a defecting customer impact their lifetime spend?
Are you able to communicate with your consumers consistently across multiple channels Email ?? SMS ?? Social Media ??
NEXT STEPS
Once your best opportunities are identified, we
work with our partners to ensure you have the best
plan of action moving forward. The area of focus
will depend on where the opportunities are
identified. Do 95% of your customers purchase
one time and then leave forever? Is a large portion
of your revenue coming from a small segment of
active customers? Depending on the answers to
these questions, we can devise a unique strategy
for your business to ensure revenue is maximized
from your customer lifecycle.
HOW DOES IT WORK?
Emarsys takes your historical purchase data
(default is last 2 years of data) and product
catalogue, runs it through clustering algorithms,
and makes RFM parameter recommendations
for you. These parameters will in turn be used to
segment contacts automatically on the
Customer Lifecycle screen. This exercise will not
only categorize your customers into useful
segments, but it will allow you to see where you
are leaving money on the table.
APPLYING THE RIGHT STRATEGY
AREA OF OPPORTUNITY
01
First-Time Buyers
02
Active Customers
03