SAP Marketing Cloud
What is SAP Marketing Cloud ?
SAP Marketing Cloud (previously Hybris Marketing) is a marketing solution that unifies user data into a centralized hub in order to provide real-time context-based data about individual customers and anonymous visitors, allowing brands to deliver contextual, consistent and relevant experiences throughout a customer journey, regardless of the marketing channel or device.
- Data Management: Gives you a 360 view of people interacting with your brand, so you can target them within the right context, in real-time.
- Recommendation: Delivers timely and highly relevant recommendations to your customers, helping you translate interest into conversion.
- Segmentation: Provides high-performing audience segmentation in real-time, so you can personalize campaigns across multiple channels.
Customer experience is not personalized.Non-Consolidated customer and disparate account information across the enterprise
Marketers cannot accurately identify customers and develop on-going relationships.There is no Customer privacy, consent, and preference managementWasted marketing spend and missed opportunities .
Some of the challenges faced:
- Not so good Experience
- Missed Opportunity
- Disconnected Relationship
Single view of Data
Consolidated customer and account information across the enterprise for accurate targeting and segmentation.
Accurately identify customers at the moment of engagement and self-service customer privacy, consent, and preference management.
Proactively optimize marketing with closed-loop planning, execution, and measurement to drive customer engagements and conversions.
Predictive simulation of various scenarios to optimize marketing strategies. Multivariate machine learning analysis to measure incremental marketing impact
How INK IT Solutions can help you ?
We enable marketers to become the trusted source of business growth. Build customer trust by protecting and providing greater transparency and control of their data. Gain your team’s trust by empowering them to make intelligent decisions with complete customer insights and accurate customer context.
Develop your stakeholders’ trust by delivering measurable results that drive customer engagement and revenue.Develop dynamic customer profiles with a single view of all relevant, 1st-party data across multiple sources and gain key insights to drive marketing.
Powered by consent-based marketing capabilities embedded in the solution. Proactively optimize marketing with closed-loop planning, execution, and measurement to drive customer engagements and conversions.